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New Business Development Lead
Location: Ho Chi Minh City, Vo Van Tan Street
Posted: More than 30 days ago
Job Type: Regular
Ref: R094560
A group of four women are laughing together. From the left: the first woman has long brown hair with pink streaks in the front. She is wearing a brown and orange tweed-esque jacket. The next woman is wearing a pink shirt and has long brown hair, with gold hoop earrings. She is looking at the first woman. The third woman has on a plain white top and pink cardigan. She has long brown curly hair and wears glasses. The final woman has long blonde hair and is wearing a short-sleeved black top.

We are proud to announce that Kantar Worldpanel Vietnam has been certified as a Great Place to Work for 2024 - 2025. This prestigious recognition reflects our commitment to fostering a positive and inclusive work environment where every team member can thrive and contribute to our collective success.

As the New Business Development Lead at Worldpanel Vietnam, you will be at the forefront of our growth journey, responsible for driving the expansion of our client portfolio and win new business through our consumer panel insights. Reporting to the Business Unit Director, you will be a commercial leader with a passion for identifying opportunities, unlocking client value, and delivering winning solutions. You will also manage and coach a New Business Executive, working as a team to bring success.

Key Responsibilities

Revenue Growth & Client Acquisition

  • Drive new business revenue by targeting high-potential sectors and whitespace opportunities.
  • Lead the sales cycle from prospecting to closing, ensuring a client-centric, solutions-first approach.
  • Develop strong relationships with senior stakeholders, building long-term partnerships.

Market Engagement & Visibility

  • Collaborate with marketing on campaigns (e.g. webinars, PR, thought leadership).
  • Represent Worldpanel at key events and client meetings to enhance visibility.
  • Monitor competitors and market trends to inform business strategy.

Team Leadership & Collaboration

  • Coach and develop the New Business Executive, ensuring aligned goals and performance.
  • Partner cross-functionally with client service and operations for seamless delivery and onboarding.
  • Provide input into strategic and budget planning with commercial insights.

Key Strengths & Capabilities

Personal Impact

  • Inspiring, resilient leader with strong communication and coaching skills.
  • Comfortable in high-pressure, target-driven environments.

Client Impact

  • Consultative, value-driven sales approach.
  • Able to craft data-led, impactful solutions aligned with client needs.

Business Impact

  • Strong commercial acumen and strategic foresight.
  • Expert in navigating complex sales cycles and decision-making structures.

Key requirements:

  • 8+ years of experience in business development, strategic consulting, or commercial leadership roles.
  • Experience in consumer insights, market research, or related fields.
  • Deep understanding of Vietnam’s FMCG or retail landscape.
  • Proven track record in B2B sales, preferably in insights, market research, consulting, or data-led industries.
  • Strong lead generation and funnel management skills, experience using CRM tools to manage pipeline.
  • Fluent in English and Vietnamese. Excellent presentation and communication skills; able to engage credibly with senior stakeholders (including C-level).
  • Strong strategic thinking and problem-solving ability— connecting client needs to Worldpanel’s capabilities.
  • Strong network among local and multinational companies in Vietnam.
  • Prior experience managing and mentoring team members is a plus.

What’d we offer:

  • Attractive annual leave (15 days in your first year and 20 days from the second year)
  • Private health insurance cover
  • Flexible working arrangement
  • Recognition programs
  • Celebration of all main festivals
  • Fixed 13th month of salary.

Apply Now
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